publishing industry is intelligence-intensive industries, talent is the news publishing industry, the most basic core competitiveness. 90 mid 20th century, the State Press and Publication Administration proposed a \\Call of the contemporary publishing industry as big as Zhang Yuan publisher economy, call for multinational groups like the veterans, as the publishers, which has become the government, industry, academic consensus.
Publishing market capacity
Publishing industry, the publishing size of the market size of the talent market. China's publishing industry has formed a book, newspaper, periodicals, sound, light, electric six areas, including publishing education, research and publishing, copyright agents, publishing material supply, import and export categories of publications, including industrial system, an increase of worth about 400 billion yuan. Book, newspaper, periodicals and audio-visual industry, publishing industry is the map of the four sections. According to a 2006 report of data of the media industry, the current publishing industry in the broader market of China's media industry occupies the largest share: value of 189.6 billion yuan, accounting for 59.1% of the absolute bulk. Book publishing market in which 115.5 billion yuan, accounting for 36%, far ahead of other media segments; newspaper market (advertising + Issue) 422 billion, accounting for 13.2%; Periodicals market (issue + ad) 28.9 billion yuan, accounting for 9%; audio-visual products market 3.0 billion, accounting for 0.9%. The number of agencies and practitioners from the point of view, publishing, and the number of employees since 1995 has been steady growth in staff size tends to expand. The above figures show that the publishing industry is still expanding industries, the \
However, at the same time, non-paper referred publications, the rapid development of web publishing to traditional book publishing and distribution have a very significant impact, the size of book market growth slow down even the tendency of stocks is almost close to the annual book sales. If the textbook volumes per capita number of indicators to measure the size of the book market, then, since the 20th century, after the mid-80s, China's per capita number of textbook book was in decline. In 2005 our national reading was 48.7%, compared to 1999 decreased by 11.7%. Therefore, the publishing industry in the broader market gained momentum in the business risk and further increase in the use of natural talents to attract more cautious approach.
Publishing industry composition and size of employer
As the talent market, \Employees in more than 200 million people.
Content production, reproduction unit. State-owned book publishing content providers. Content providers across the country about books more than 3,000, including 573 state-owned publishing houses (including the Vice-brand 35), accounting for 1 / 6, where central Publishing 220 (including decks 14) Local Press 353 (including decks 21); private book of about 2,500 content providers, accounting for 5 / 6. Another total of 328 audio and video products publishing unit, 198 electronic publications and publishing units, 11,399 newspapers, 50 network publishers, nearly 10 business units in the network database, printed copy 18 thousand family units (including the publishing, printing company printing material supply units, etc.).
Issue sales units. Main channel of Xinhua Bookstore, book publishing with private wholesalers nationwide total of about 5,000. Publications issued a total of 15.9 thousand outlets nationwide, of which the state-owned bookstores and state-owned distribution network of about 11,000, supply and marketing distribution network 3200, Book Distribution network nearly 600 cultural, educational, broadcasting, postal distribution network about 30 000, two private wholesale network of about 5000, the collective and individual retail outlets 100,000. Among these, the book sold nearly 100,000 outlets wholesale business more than about 6800, a national chain operator, 18, 46 provincial chain operator, operating more than 1,000 square meters area of 664 large bookstores, attracting foreign capital Enterprise 20. Book publishing unit, import and export company, copyright agents 102. Issued more than 120,000 the number of enterprises. Xinhua Bookstore, Book Distribution Units were 15.8 million employees, printing enterprises employed 28 million people. These flats transformed into business units most of them the right personnel to have greater autonomy, they are the future talent market, the main \In particular, private enterprises will be published in the talent market in the whole play the most active and generous \
Administrative organs and public institutions. Administrative functions at all levels nationwide organization published 1084. Among them, the provincial, municipal stand-alone gateway Press and Publication 75, combined with the relevant departments, 216; the county-level units in a single set of Press and Publication 93, combined with the relevant departments have 700. Most of the executive recruitment for the recruitment of civil servants for the community, employing narrow channels, fewer opportunities. Total of 170 published at all levels of association, of which 40 central level, local 130. There are 55 national associations and more than 20 print editing and publishing scientific research. Publishing professional magazines and 32 engaged in teaching, is responsible for editing and publishing and related professional teaching and research, which is interested in academic and research personnel of choice. However, its threshold is higher for the high academic requirements. However, due to the preparation of its limited amount of talent more conservative, smaller increase, and some even showed a reduction trend.
Publication status scale Talents
College is to create, nurture and talents of the plant output, job market is the most important content providers. Universities across the country editing and publishing history of over 20 professional schools have 11 years. Master's degree in editing and publishing the country awarded 29 points, doctoral 7. According to a 2006 publication of the Yearbook data, 251 institutions across the country set up the specialist level of editing, publishing, printing the relevant professional. To recruit 50 people each institution each calculation, the annual number of graduates is 12.5 million.
School led in recent years to expand the scale of \Can be said that the development of higher education published in the size and specialty, like other media, showing a state of expanded reproduction.
